Ruth Quashie has settled in and as expected, has been sharing photos of her daily activities on Instagram, and we must say she is killing it especially in these beautiful Ghanaian fashion brands, Christie Brown, Duaba Serwaa, Quophi Akotuah Vasties sunglass,
AuntieOboshie is rooting for her to bring the crown home and we will be following her journey closely as well as bringing you updates. You can follow her on Instagram @ruthquashie for more pictures update and @missuniverseghanaorg
From registration, to dress fittings to orientation to dinners, here’s what she got up these past few days;
Lipstick is our “go-to” makeup item when we want to quickly pull our look together, and it’s also an important part of a more detailed makeup regimen. However we choose to use it, lipstick has been the most popular form of makeup for decades and there is no indication that this will change any time soon. Wearing lipstick can be a pain. All of the meticulous applying and reapplying, plus all of the prep work that comes beforehand. But when it comes down to it, stepping out in a bright shade of lipstick is 100 percent worth the minor trouble. Trust us, it’s not about looking good for other people — there are plenty of reasons why wearing lipstick can make you feel great.
If your eyes are your best feature and you really want them to stand out, or if they are not your best feature and you need something to make them pop, it has the effect of making your eyes really stand out. It enhances the color of your eyes, and that in turn makes your eyes look bigger. As with the other benefits of wearing it, your choice of color is important, so make sure to choose the right shade of lipstick that will enhance your eyes
DEFINE YOUR LIPS
Let’s not forget one of the most obvious benefits; it makes your lips look great. It can make your lips look fuller and plumper, and if it’s your preference, correctly applied lipstick can also make your lips appear less full or smaller than they actually are. Because attention is focused on your lips, the eyes are drawn to them and away from the outline of your face, so your face will actually appear thinner.
PROTECTS AND HEALS
It can protect our lips from the elements, especially the cold and wind, by forming a protective barrier for your lips. If your lips were already in trouble, the right lipstick will also help to repair cracked, dry lips. It’s all in choosing the right lipstick. If these are benefits that you crave – and who doesn’t need to have soft, supple, and smooth lips? – then choose a lipstick that contains natural oils and emollients to deliver the moisture that you need.
Lips have very different composition then the rest of our skin. It lacks melanin, substance that protects us from the harmful UV rays, and because of that wearing sun protecting lipstick can greatly reduce the chance of skin cancer. However, only matte and opaque lipsticks with SPF of 15 higher can be effective in this, but glossy and shimmery lipsticks works in totally different way, actually attracting harmful radiation and intensifying the irradiation of the lips.
Over the last decade, there has been increasing attention on the African Fashion Industry – from the emergence of our indigenous fashion weeks to the global spotlight on Africa as a possible frontier for sourcing and manufacturing and to African designers gaining international relevance by showcasing in London, New York, Milan and Paris topped with countless global features. There has been a shift from being at the peripheries of global fashion conversations, to taking center stage.
So just how important is Fashion Week to the business of Fashion? Well, according to the numbers that the NYC Tourism Bureau released – very important. New York Fashion Week contributes more revenue to the city than any other annual event in the New York Metro area. More than the U.S. Open tennis tournament, football games, and concerts. Restaurants, taxi cabs, hotels and even street vendors experience a major lift in their businesses when Fashion Week is in full swing. The short-term objective for Fashion Week – to drive sales for the local businesses – is always a success.
For Africa, the fashion conversation is in two tiers, one – how do we define for ourselves the African fashion narrative but most importantly, how do we utilize fashion as a tool to grow our economies, to create wealth, and not just at the tip of fashion’s value chain but right down to the very bottom. Fashion should be a transformative socioeconomic agent for the continent with the aim to support local producers of cultural goods and services and the potential to build high-value, profitable businesses that can grow the economy at large and that can be the works of a fashion week.
According to the McKinsey Global Fashion Index, the global fashion industry is worth an estimated $2.4 trillion. In the report, the industry is described as one that “touches everyone” and would be the world’s seventh-largest economy if ranked alongside individual countries’ GDP. The term “touches everyone” is used to emphasize the value chain, how fashion as an industry provides financial value to the individual actors involved in the process of getting a finished garment, or setting up a production for fashion shows.
Designers showcase their work, the audience and the media (photographers, videographers, social media bloggers) spread the word, models get the spotlight, and buyers make deals. Other designers are inspired, networking happens, styles and emerging designers are born. But one question that is on our minds is the fact that, how many Fashion Weeks(show) do we have in Ghana and are they promoting/ helping the Ghanaian fashion business.
This is the question we need to answer as an industry, where designers will rather showcase the new designs on social media than to showcase at a fashion show, then you know there is a problem. From audience not buying outfits off the runway, to poor productions and to the cost involve just to showcase. In addition seeking technological solutions in areas such as sustainability, manufacturing, sourcing and distribution to allow the industry to actualize its potential is area up for discussion. The industry as a whole needs to addresses how to sustain and grow the creativity that exists and technology is key to kick-starting the Ghanaian and Africa as a whole fashion revolution and fashion weeks can provide answers.
Yvonne Nelson is the cover star for WOW MAGAZINE's latest issue. In the cover story, the actress talks about pregnancy, her partner, and finding complete happiness with her baby girl.
The issue was released today (Sunday, November 12th), which is Yvonne’s birthday. She shared a photo of the cover on Instagram and wrote: “WOW! ITS MY BIRTHDAY The BEST year of my life! The best birthday GIFT ever! Looking for a miracle?? Just look around you….it’s there. He’s present in everything”.
I was so paranoid because I don’t think I’ve been to the hospital ever, but I got pregnant and I had to got to the hospital like every two weeks. You know, all these different tests one must undergo and it’s scary because it (was my) first time. You don’t just know what to expect, people don’t tell you these things.
It feels like a minute ago, I was on the beach relaxing in my size 4 figure…. It’s so humbling knowing that I’m about to become a mother. Guess the best part? I can eat whatever I want without worrying my tummy would protrude. It’s already very big.
On Marriage before Pregnancy
I believe if I say that (I’m not a traditional lady who may decide to get pregnant out of wedlock), people might say I’m not setting a good example but I think society is just so hard on most of us. The fact is, it’s good to get married, it’s the right thing to do, but then again, if you are a woman and you think you are getting to a certain age and you want to have kids and you meet a responsible guy who hasn’t yet proposed but wants to do the same thing, it depends on you and him. You can go ahead and do it if you think the guy is right and responsible and he makes you happy. Why not?
On Whether the pregnancy was Planned
It was, and the truth of the matter is, it’s been something I’ve been waiting for since I turned 29. On my 30th birthday, I was in Venice, Italy. I remember the night before my birthday, I called my mum and I was crying. I was so sad, I was seeing someone else then and he was an ideal guy and everything. He took me there for my birthday and he proposed.
He’s somebody I would have loved to have a family with but he wanted me to move to London. My whole life was going to change because of him and it’s not something you should do. You don’t have to change your whole life because of a man, because of your marriage. I’m sure most people do, so in the long run it didn’t work out.
It’s quite funny because someone proposed and I didn’t get to have a baby for the person, and this person who hasn’t proposed, I’m having a baby for him, so it’s a vibe, it’s friendship, it’s understanding, it’s how the person makes you (feel). It’s not about someone putting a rock on your finger and you forget.
YVONNE NELSON is an award winning Ghanaian actress, Executive producer, and entrepreneur. She is the CEO of YN Production and YN closet.
Interviewer: Julie Odia – @babyjuleswow
Hair: @hairbyjmsbeau | @jador_queen
Makeup: @lawrebabe_mua | @vendajules
Vasties Limited producers of vastie sunglasses is a Ghanaian based eyewear/sunglasses label that has been producing chic and sophisticated styles for women, men and children ever since their launch. Vastie's is a prodigiously curated eyewear boutique for the fashion Savvy Individual. At Vastie's they strive to bring customers the latest In eyewear fashion for a fraction of high retail prices. Not only are sunglasses a staple in fashion and appearance, Vastie's Sunglasses offer full eye protection against Harmful UVA & UVB rays.
Sunglasses designer and creative director Vastie Tay created the brand vasties, a collection of retro- inspired sunglasses. Edgy and all so different from anything out there, Vastie is set to push the sunglass wearing culture and of course help us protect our eyes from the sun
Photography by @oabphotography
Vasties Limited @vasties_ltd
Ghanaian Luxury womenswear brand Christie Brown has released photos of her latest collection titled F(MEN)IST . According to the creative director Aisha Obuobi, the collection F(MEN)IST has "the very powerful juxtaposing of a modern day feminism and the nagging traditional stereotypes of the suggested role of women in our society. The big idea: we highlight the trending push back against present day societal norms imposed on women who so fiercely want to show their powerful nature in a male dominated world"
With intricate detailing, vibrant patterns and ankara pieces, Christie Brown F(MEN)IST collection delivered a fierce, fabulous and fearless look. The collection presents a powerful infusion of modernism into carefully selected traditional African aesthetic. The collection was showcased at the recently ended 2017 Lagos Fashion and Design week which was held at the Eko Atlantic Lagos, Nigeria.
Christie Brown prides itself in making fashion in Ghana relevant internationally. Fro winning the Emerging designer of the year award in 2009 at the Arise Africa Fashion Week in Johannesburg, to capturing the attention of global fashion influencers such as Harpers Bazaar, Vogue ltalia, Canoe 53 and Glamour Magazine, the brand has a consistent history of international acclaim and recognition. Christie Brown stands uniquely as a women's apparel and accessories manufacturer and retailer with pieces ranging from beautiful bespoke gowns. Her clothes and accessories have made a bold statement, painting the runways with fuse of color and culture, fit for the contemporary African woman.
Packing for a weekend trip and planning an escape is a magical feeling — even if only for a weekend. I’m not going to tell you “bring two dresses and a pair of jeans.” So much depends on where you’re going, the weather, and your personal style. But it’s easy to get carried away while packing for such a short trip. With day and night time activities, exploring, dining, and lounging, the amount of outfits to plan could be endless. All you have to do is pack a few key transitional pieces that can seamlessly take you from day to night and can be integrated into a variety of situations. But I do have some tips I can offer to help you pack for success.
First things first, you are going to want an ultra comfy pair of travel pants. These cashmere joggers are not only comfortable and stylish while in transit, but they can also double as your lounge pants or even pajamas. Is warm and perfect union of comfort and class, for an elegant yet relaxed look. stylish pants for informal occasions.
There is something truly magnificent about a perfect T-shirt. It serves as a universal top for all your pants and even skirts. Bring along classic bottoms that can be worn with sneakers and a T-shirt during the day, or with a nice top and heels for a more polished affair. perfect for a weekend away.
One of the sneakiest double-duty items is a one piece swim suit like this from fashion brand Aya Morrison. The obvious way to wear one is pool- or beach-side, but when worn as a sleek bodysuit under a skirt or jeans, the outfit is instantly elevated.
Sling a jacket from the Arrivals over your shoulders during the day, or throw it on over an evening look to give your travel looks some edgy versatility. You can wear this on the plane instead of stowing it, to save room in your suitcase.
In terms of shoes, all you need is a casual sneaker that is comfortable to walk around in all day, and a stylish evening shoe.
Accessories are where you can get more playful since they are smaller and easier to pack. You can use a tote bag that is the ideal size to hold all of your most important items and documents. Sunglasses are an absolute must and we love this bold one from Vasties limited
Of course, you are going to need a great piece of luggage to put everything in. Get a sleek and well designed interior with lots of pockets for storage and organization.
Once you have your looks and luggage ready to go, you can start to physically pack your baggage. Start by grouping similar items based on the items size and weight. Place shoes at the bottom of your luggage, near the wheels, and place your stacks of clothes on top — that way your most precious items won’t be crushed when the bag is upright and being maneuvered.
The best way to keep accessories, toiletries, and other small items safe and organized is by placing them inside smaller pouches or cases. it’s clear so you can quickly get your liquid toiletries through security without the fuss of a zip-lock bag. Now that’s traveling smart!
At AuntieOboshie, we are fortunate enough to meet a bevy of incredible, talented, influential and interesting people on daily basis basis. Today, on "STYLE CHAT" we are speaking to one of Ghana's youngest tailor, stylist and artiste Edem Afful. He is a graduate from the Kwame Nkrumah University of Science and Technology (KNUST), with his unique style and passion for men's fashion makes him someone to watch. His love for details and everything sartorial is very inspiring. We had a chat with Edem on our couch to talk about his style. So sit down, relax and enjoy. Haha
EA: I am identified as Edem Afful. A proud Ghanaian who is an artist as well. My fancy for art is so deep that I think without it, we probably would be living in a world of transparency. It has ever been my dream to take a deep dive into fashion so presently, I am acquiring the craft of good tailoring so that in some year to come, I would be worth appreciating in the fashion industry.
2. AO: How did fashion start for you?
EA: Fashion started for me just when I was now old enough to buy my own clothes. You know in a typical African home, the child really has no say in what he preferred to wear. Mummy also goes shopping for over-sized items that would take some time to outgrow them so immediately I was at will to buy my own clothes, I was now careful on what to pick and what not to. My father also played a significant role in my love for fashion. His appearances were deliberate and even up till now, I still look up to him.
3. AO: Who are your favorite menswear designer both local and international ?
EA: With my favorite menswear designers, I would go for the Nigerian bespoke fashion designer Mai Atafo. His silhouettes are simple but captivating.
4. AO: How will you describe your sense of style?
EA: Well, what informs my style are dated fashion trends that go far back in the days of old, where the rich were found in well-tailored suits, waist coats and pants. Another inspiration that also informs my style is the ignorance of “Nerds” or “Geeks” that they know nothing about fashion. What I do is pick out pieces of their “ignorant style” and add unto it. So judging from my sources of inspirations I would say my style is more of a “geek vintage” sort of thing.
5. AO : What goes your styling process?
EA: I source for inspirations from men style bloggers and with my artistic perspective, I own that style. Additionally, one thing every stylish man should have from my perspective is what I call “an element of interest” in his outfit. It is basically that “thing” your observer pauses on seeing and tries understanding why it was placed there even before the person continues to appreciate your whole outfit. It should be basic so it does look like you are trying too hard to get noticed. It could be a safety pin hooked unto your belt carriers or a brooch pinned to the collar of your dress shirt
6. AO: Sometimes, men's style gets boring, you have to be creative to be able to pull of some stylish looks. What do you like about menswear?.
EA: What I love about men’s style is the fact that, you don’t need to put too much on to express what you feel within you.
7: AO: What's a typical day look for you ?
EA: A typically day look for me may be a tucked-in shirt (dress shirt, polo shirt or a tee-shirt) with high-raise pleat pants, sneakers and obviously my hat, glasses, bracelet and a wrist watch.
8. AO: Ghanaian Fashion, what do you think about it; Are we making progress?
EA: Ghanaian now have gotten a better insight to what fashion really is about and that is the reason for the numerous fashion events we are experiencing now.
9. AO: Who inspires your style?
EA: The key icons I draw inspirations from is the Nigerian blogger, Steven Onoja who is now know world wide for how good he assembles his style and also the menswear blogger, Denny Balmaceda who all stylish men look up to on social media.
10. AO: Suits or Jeans trousers and t-shirt, which would you go for?
EA: Would definitely go for a suit but one that would better express exactly who I am.
11. AO: What are the plans? Do you plan on starting a styling company?
EA: I plan on opening a tailoring shop specifically just for tailored menswear silhouettes
12. AO: In your opinion, what's one problem you think the Ghanaian fashion industry is facing and how do you suggest we solve it?
EA: The Ghanaian fashion industries in my view are failing to elevate fashion trends that are indigenous to Ghana. For example, the smock or fugu has been in existence for a long while but how many of our Ghanaian designers’ source inspirations from these long existing fashion trends? It is about time Ghana fashion designers dive deep into our history and give life to our own fashion trends that in some years ago were held in high esteem.
AO: Thank you Edem for passing through, we had an amazing chat with you. We are looking forward to see your Studio for tailored menswear silhouettes. Is going to be a work of art.
EA: Thank you very much for having me. I had an amazing time.
Here are some pictures of Edem's art work
Follow Edem Afful @edemafful
MAKE-UP BY Valeria Lawson / @mzl4wson
Make-up can be very intimidating and make-up brushes can be even more intimidating!. It goes without saying that a good make-up artiste is nothing without their tools.The best rushes will render application effortless and optimize the performance of your make-up products to their full potential. Stippling, angled, fan and contour – which brush is to be used with which makeup product? Worry not, I am here to give you a run down on all you need to know about makeup brushes in order to survive in the big world of makeup.
The primary function of a foundation brush is to facilitate the smooth application of your base or foundation onto the skin. Using a brush of good quality makes all the difference in the world. Opting for a wrong brush can make you appear cakey and washed over. A high-quality foundation brush will allow you to blend the foundation out smoothly so that you can buff the product into the skin, giving it the most natural look.
MAKE-UP BRUSHES from Evita Joseph / @evita_joseph
2. CONCEALER BRUSHES
A concealer brush is perfect for spot correction. As the name suggests, the use of concealer brushes is to even out concealers – to make the product look as natural as it can on the skin. While using a concealer brush, never blend it out. You should never move the product around, but carefully pat the product onto the skin to conceal the area.
3. ANGLED BLUSH BRUSHES
An angled blush brush enables the precise application of the blush. The angled shape of the brush allows it to pick up the product and dust it onto the cheeks ever so softly so that it looks natural.'
4. CONTOUR BRUSHES
Contouring is one thing that, at any cost, can not be done without a brush. And if you manage to do it, you’d probably end up looking like a clay sculpture. Quite a few people use a blush brush for contouring. A contour brush will have firmer bristles than a blush brush, and a more angled tip. It is specially designed to help you target the areas that you want to contour and shape.
MAKE-UP BRUSHES from SO Aesthetic Makeup / @soaesthetic
5. EYE LINER BRUSHES
You know those Instagram video tutorials of piercing winged eyeliners? Yeah, well they didn’t do that with just any brush. You need a particular eye liner brush in order to reach that level of perfection and precision. The brush is designed to pick up and deposit the required amount of product while giving you maximum control that you probably would not find elsewhere.
6. MASCARA BRUSHES
Most people already know how to pick out the best makeup brushes, but how about a brush for your lashes or brows? Of course, you can use the wand that comes with the product when you purchase it, but if you are extremely specific on how you want your lashes to look, then a mascara brush is the way to go.
MAKE-UP BY Valeria Lawson / @mzl4wson
The Fashion business is huge- and growing. Globally, the textile and garment industry is worth over three billion (yes, billion) dollars, and experiences annual growth of around four percent. Clearly, there is money in this industry.
Dress by Pistisgh
No industry is easy to break into, but that is especially true about fashion. While other industries enjoy a 50 percent or higher business success rate after four years, retail and clothing do not.
One reason for the higher rate of business failure is competition. New designs are abundant, and today’s in-demand style will be tomorrow’s forgotten look. Competition alone isn’t the reason many lines fail, however. Another significant reason clothing businesses have lowered success rates is the business end itself.
Many individuals who launch clothing lines do so because they are artistic, yet these individuals generally are not entrepreneurs who understand how businesses operate.
The potential business owner must understand the time and money commitment necessary to make the clothing line succeed. Individuals running a clothing line or a fashion business would be wise to double their estimates about the time and capital required to handle the business. “There is no way one can escape the hard work - there will be touch of luck, but being creative, hardworking and thinking out of the box is what that sets the trajectory of your business.”
2. PLAN THE BUSINESS
Any experienced entrepreneur knows a company without a business plan is like a fish without water. The plan does not need to be lengthy at first. Rather, it should be one or two pages, identifying the key elements of the fashion business strategy. This initial rough draft should include the:
Clothing line entrepreneurs should work toward a complete business plan as the business further develops. Individuals can seek out business plan templates online that include significantly more detail.
Knowing where to produce the clothing line is an extremely important decision. A small business may choose to manufacture its products, but outsorcing should also be considered. The clothing line’s initial quality will be what the business’ reputation is based on, for better or for worse.
Although minor expenses are incurred in organizing the business, manufacturing is the stage where expenses really mount. Entrepreneurs will begin to use the start-up money necessary to launch their business. This initial investment will range from a few hundred dollars to several thousands, depending upon inventory and quality.
Capital can be secured through investments from others -- typically loans -- or provided by the entrepreneur’s personal money. Beyond inventory, all advertising or promotional activities should be included in determining how much capital is needed.
4. PRICING MODEL
Making a profit off the clothing line is necessary to the business’s success. Profit comes from making more revenue than the fixed and variable costs combined. Fixed costs are expenses that have already been invested and cannot change. These include equipment purchases or buying a facility for the business. In contrast, variable costs are expenses that can vary from one period to another. Examples include the price difference between manufacturers or the cost to produce different apparel items.
To ensure profit, the entrepreneur must establish wholesale and retail rates higher than the expenses. A target for these rates would be to earn a profit margin 30-50% higher than associated expenses.
5. ANALYZE AND ADJUST
“It’s really about the loopholes that you leave open in your marketing strategy, figure out where you are bleeding money, identify the bottle neck in your sales funnel and eventually you’ll have a fine-tuned machine,"
Efficiency is essential to the business’ survival. After launch, entrepreneurs should re-examine their business model to ensure the company is meeting projected profit estimates if not, efficiency or stream-lining the process comes are necessary next steps.
It has been almost a week since our representative at the Miss Universe 2017 competition, Ruth Quashie arrived in Las Vegas, ahead of the crowning on November 26th. Ruth Quashie has settled in and as expected, has been sharing photos of her daily activities on Instagram, and we must say she is killing it especially in […]
Lipstick is our “go-to” makeup item when we want to quickly pull our look together, and it’s also an important part of a more detailed makeup regimen. However we choose to use it, lipstick has been the most popular form of makeup for decades and there is no indication that this will change any […]
Over the last decade, there has been increasing attention on the African Fashion Industry – from the emergence of our indigenous fashion weeks to the global spotlight on Africa as a possible frontier for sourcing and manufacturing and to African designers gaining international relevance by showcasing in London, New York, Milan and Paris topped with countless global features. There has been […]