Illustration by Kwaku Kyere @metakay
Fashion illustration is the blueprint to a clothing design and the first face of fashion. It played an important role in our history and culture, and has served as an efficient means in fashion design and communication. Fashion Illustrators are artistic individuals who have talents with both traditional media, like pencil sketching, and graphic design. In general, fashion illustrator professionals work very closely with fashion designers and art directors to produce artistic, unique and creative visual images with the aid of traditional and digital media. A while back, fashion illustration was not talking seriously, it only acted like a photograph echoing the fashion of the era and showcasing social life. But thanks to the internet, now there is growing interest in fashion illustrations. Social network sites like Facebook, Pinterest and Twitter etc. have been sprinkled with fashion illustrations and are looked up by people every day. Many websites today are full of fashion illustrations that people can browse through and use. The rise of fashion illustrators in Ghana has been tremendous, where these illustrators get the opportunity to work with top designers.
Illustration by Papa Oppong @papaoppong
We had a chat with one of Ghana's finest young fashion illustrators and designer KYERE KWAKU AWITI about fashion illustration in Ghana.
AO: Tell us about yourself?
KK: I was born into this world with drawing imbibed in my DNA . It surfaced when I was in primary school, where I loved to draw cartoons and animals. In secondary school I observed a female friend for a while, who used to draw fashion figures. I fell in love with it and decided to learn too, through that my passion went into designing of clothes and that passion has never dwindled. No pain, No gain is my philosophy in life. We shouldn’t expect greatness without not working for it. I like to swim, read, make new friends,watch movies and also surf the Internet. In fashion, the clothes I love to design are haute couture garments. People say a picture is worth a thousand words, I say a haute couture garment is worth a thousand emotions. Everything inspires me. My mentors are Nelson Mandela and Karl Lagerfeld. My values in life are discipline,creativity and honesty. I see myself in future heading 4 international creative houses with mine included.
AO: How long have you been illustrating?
KK: I’ve been illustrating ever since I was in Senior High School, form 3
AO: Did you always know that you wanted to be a fashion illustrator and designer?
KK: No I didn’t till I got into the university where I got a fair idea about what it entails and that heightened my interest to become an illustrator and designer
AO: When we talk about fashion illustration in Ghana, what comes to mind?
KK: fashion illustration in Ghana, I’ll say it’s a branch of fashion that has passed the zygote stage in Ghana and it’s now at the embryonic stage. As time goes on it’ll be widely accepted by the masses and will gain grounds in Ghana
AO: What goes into fashion illustration?
KK: Lol. Everything. All your senses, mind, heart, emotions. In fact everything
Illustration by Kwaku Kyere @metakay
AO: Is it compulsory for a fashion designer to also be a fashion illustrator?
KK: No, It’s not compulsory for a designer to be a fashion illustrator. Now there are freelance fashion illustrators who collaborate with fashion designers on collections and projects. Which I have also done before.
AO: Who are your favorite fashion illustrators in Ghana and beyond? \
KK: In Ghana, almost all known fashion illustrators are my favorites including myself as we all posses different artistic features and signatures in our works. They’re Eric Grundberry, Kevyn Afiriyie, Mau Miller, Papa Oppong, Earl Davies, Collins Obeng Manu, Nathaniel Bio and Kwabena Adu. Beyond Ghana they’re Karl Lagerfeld, Hayden Williams, Renaldo Barnette, etc.
illustration by @metakay
AO: Can someone live on fashion illustration as a profession?
KK: Oh yes! Unfortunately not in Africa. You know art in Ghana was not respected as it was perceived that it’s for lazy people and also there’s no money in it. It’s just recently that lots of Ghanaians are beginning to accept it but only few are ready to pay for it. The rest just admire.
AO: In opinion what is the problem that the fashion industry in Ghana is facing?
KK: Ghanaian designers find it so difficult to collaborate with one another and they feel as if they’re in competition with each other , thus failing to identify their true self. Also, they don’t want to engage upcoming designers in their fashion house so there’s not enough creativity emanating from the fashion houses in Ghana.
AO: How do you think we can solve this problem?
KK: First and foremost, we need to change our mindset, engage more young creatives and most importantly hold a lot of collaborations and I think through this and other relevant methods we can put Ghana on the fashion map.
The fashion illustration industry should be in the state to foresee developing fashion trends and marketing strategies. They should assist the fashion designers and give them ideas that may evoke interest from people.Finer aspects like technical abilities and talents are very crucial to fashion illustrations. Technical skills in drawing and painting are also critical for fashion illustrators. The essence of the given design and accurate dimensions and looks should be displayed in the drawings. Designs should portray accurate proportions and proper characteristics of colour to get the desired outlook. The fashion illustrator should have good knowledge of image dynamics and finer traits like shape and colour.
As fashion illustration is all about expressing the inner self, bring out the artist within you. One does not need to be a perfect artist in order to be a fashion illustrator. Just give vent to the artistic genius in you and let the creative juices flow.
ATTO TETTEH, one of Ghana's Finest and fastest growing menswear brand, esteemed for creating Timeless,Original, and Quality designs. His recent collection "THE SON OF GOLD COAST" was a true display of Ghanaian modern fashion and creativity. We catch up with the man of the moment, the creative director GEORGE TETTEH popularly Known as Atto.
After the excitement and magic of deciding to get married dies down a little, there’s important logistical stuff to address about the relationship. Some of this stuff is not as much fun to talk about as romance and wedding planning. It can be boring, unpleasant, overwhelming, or scary, and it brings up differences and conflict. You might be wondering, how does one even begin to think about these questions?. The experiences you share in your relationship will serve as the foundation for your marriage, and they can keep you connected and strong in the spaces where life throws curve balls.
WHAT TO TALK ABOUT
Finances are an incredibly important topic. They influence marriage on a daily basis, as well as in more long-term ways. For many couples, marriage can be a financial benefit and an exciting opportunity. But money is also hard to talk about. Many people grow up in families in which money is not openly discussed. Partners can also come from different socio -economic backgrounds, or have different values about how money should be saved, spent, or shared. Partners usually make different amounts of money. For some couples, the difference is larger than for others. Partners also have different amounts of assets and debt. For all of these reasons, money can be a complicated topic. But it can also be an exciting topic, and one that helps propel future planning. And consider these questions:
Each other’s career goals. What do you each want to accomplish in life — and how will it affect your relationship with each other? Knowing what you each want to achieve and supporting those dreams is a critical foundation for any couple.
Whether you want children: It is important to be on the same page regarding your general timeline for starting a family, if you want to start a family at all. But you don’t need to agree on how many kids just yet. “Once a couple has their first kid, they will have a better idea of how many children they really want,” Jaclyn Bronstein,
The past. Like it or not, it helped shape who you both are at this very moment. You don’t need to provide every exhaustive detail, but you should have a general roadmap for how you each got to the present.
Value partnership. If this isn't a high value for both of you, you're in trouble. If you have lots of "deal breakers" or if, whenever there's a problem, you think, "Should I stay or should I go?" that's a red flag. Your marriage will have a better chance of success if you're both committed to fixing problems and if you both think of all problems as shared problems.
Communicate consistently and communicate about everything. If you have a big secret in your life that you're not comfortable sharing with your partner (a fetish, a crime you committed, a friend you betrayed), this will likely cause problems down the road. Get it out into the open, now, and lay down a foundation of honesty.
Sometimes people say, "I woke up one day and my husband was a stranger." But he didn't become one overnight, even if it seems that way. People change gradually. It only feels like they change quite suddenly when they don't continually talk. If your wife is slowly becoming depressed or dissatisfied, it shouldn't take you by surprise. You should know about all the stages, through constant talk. There should be many, many opportunities for intervention.
Fashion consumers used to learn about fashion exclusively from high-profile magazines — unless, of course, they were lucky enough to attend Fashion Weeks, and more often than not, they trust third party recommendations rather than a brand itself.
Today, however, influencers can help put fashion brands on the map. You don't need a cover photo on Elle magazine or a similar publication to get your clothing noticed. Fashion influencers typically use social media to amplify fashion brands across multiple channels. If you haven’t tried influencer marketing yet, here’s an in-depth guide to get you started.
INFLUENCERS MAKE FASHION RELATABLE
Runways and fashion magazines might inspire consumers, but they don’t always connect on an emotional level. Influencer marketing changes the fashion landscape. Consumers see regular people just like them in an outfit, and suddenly they realize that they can look just as fantastic. Fashion brands, regardless of price points, can make their lines more accessible to average consumers by encouraging influencers to wear their designs. Data from influencer platform, MuseFind, shows that 92% of consumers trust an influencer more than an advertisement or traditional celebrity endorsement. It has become a significant trend in the marketing world, and if it’s done right, it can be a great opportunity to increase brand engagement and drive sales.
CHOOSE AN INFLUENCER THAT ALIGNS WITH YOUR BRAND
Choosing the right influencer for your brand is something that is easy to overlook. It can be tempting to choose an influencer with the highest amount of followers, but they should be someone who is relevant to your brand. It is more beneficial to determine which influencer has the right personality and audience that will complement your brand, rather than choosing someone with the most followers.Think about how your brand image pairs with their social media personality.
PRIORITIZE ENGAGEMENT OVER REACH
Aside from choosing the right influencer that matches your brand’s personality, the amount of engagement their content receives is something to consider. Your goal should be to find an influencer that is as productive for your brand as possible. The number of followers an influencer has is not as important as the amount of engagement they receive on posts. Audiences that act on an influencer’s content (likes, comments, shares).
BUILD A CAMPAIGN
You can give your digital influencer free reign, but that’s inadvisable. Instead, work together to create a rock-solid marketing plan that’s responsive to the goals you created above.
Influencers can create many different types of content:
You’ll probably want to approve the content before it goes live, so set strict guidelines about your marketing campaign and how the influencer should communicate with your brand.
AGREE ON COMPENSATION
Influencers don’t promote fashion brands out of the goodness of their hearts. They expect to receive compensation for their hard work, especially when they’re creating user-generated content. Compensation structures vary depending on the brand’s financial resources, the influencer’s social reach, and other factors.
You might agree to a cash payment for each piece of content, for instance. Alternatively, for a brief product review, you might simply offer a product sample in exchange. Commission agreements can also work well because they keep both parties accountable; the influencer gets paid based on engagements, sales, or other metrics.
The times we live in make us want to escape into another world every so often, even if it's just for a few hours, to shut off from external stimulation and indulge our senses. Sometimes the daily routine can be unbearable and a spa treat sounds so appealing! This urgent need to 'get away', is becoming an increasing reality. This is where a day spa can be a blessing, a place that helps you indulge in some much-needed 'me' time, to switch off and relax, recharge, reflect, detox and beautify. Modern-day spas cater to a range of health-promoting experiences. Continue Reading
There comes a time in life where you just need to take a break. Maybe you’re not sure what the next step is. Or maybe you just reached a big goal and need some time off to celebrate. Whatever the reason is, every person deserves a break from creating, building, growing and learning.The problem though, is that we create more excuses for reasons NOT to take a break then we do finding reasons we SHOULD. Know this; there’s never going to be enough time or enough money, so don’t let these excuses hold you back. Continue Reading
Breaking boundaries and making an impact is what Peace Hyde is constantly doing, so much so that the world is paying attention! Today, we focus our lenses on Ghanaian Screen Diva Peace Regina Hyde, who embodies what it means to be a true African woman. With her strong view and successful entrepreneurial journey that has led to her making an impact in the media and entertainment industry.
The African Bombshell Peace is an accomplished academic and intellectual. She holds s master's degrees in both Journalism and Communication; and Digital Media.
Peace Regina Hyde is the Head of Digital Media and Strategic Partnerships for Forbes Africa Online and West African Correspondent for Leading Business Magazine Forbes Magazine, she is also the CEO for Aim Higher Africa, TV and Event Host and Inspirational Columnist.
Peace Hyde is the host of the flagship Forbes Africa TV show titled “My Worst Day with Peace Hyde”.The show consists of Peace interviewing captains of industry in Africa.
Known for her fabulous African Body, she equally has a fabulous sense of style to compliment her stunning curves. She hardly gets it wrong on the red carpet or on her TV and event hosting appearances. We love her latest attraction for African look.
Today, we celebrate Africa's Leading Female Media Personality for her powerful motivational and inspirational messages, for her hard work, drive, her commitment to Africa by changing the status quo, and for celebrating African Women, for lovely sense of style and being an inspiration for young women.
One thing that has been evident of Ghana’s most beautiful for the past ten years, is the showcase of creativity from Ghanaian fashion designers. From lovely causal wear looks to evening gowns, these contestants comes out making a fashion statement. Perhaps, the one thing that gets many glued to this show may not necessary be that it has a wow effect, but the fact that it is steeped in culture and rich Ghanaian fashion, everything the typical Ghanaian represents and has remained one of the most anticipated and watched television reality shows in Ghana. Continue Reading
Losing a job is one of the most difficult things a professional could face in their career especially when is unexpected. It’s normal to feel angry, hurt, or depressed, grieve at all that you’ve lost, or feel anxious about what the future holds. Job loss and unemployment involves a lot of change all at once, it may cause financial difficult and psychological repercussions not only for you but for your family. however, surviving your job loss and thriving from it are possible.
Our jobs are much more than just the way we make a living. They influence how we see ourselves, as well as the way others see us. They give us structure, purpose, and meaning.
Beyond the loss of income, losing a job also comes with other major losses, some of which may be even more difficult to face:
Here are some things you could do after losing your job,
PROCESS YOUR EMOTIONS: Losing your job can trigger a range of emotions; some of which may be uncomfortable. Sometimes people ignore these feelings or try to hold them inside. Many at times people don't realize that anger, frustration, disappointment, fear and frustration are the common response to being laid off or terminated. So its very important to process your emotions you're feeling once you're calm and figure out what you're going to do it with those emotions. Emotions left unchecked will build up and eventually, you will build up and will start acting them out in ways that don't serve you.
NETWORK: The vast majority of job openings are never advertised; they’re filled by networking. Networking may sound intimidating or difficult—especially when it comes to finding a job—but it doesn’t have to be, even if you’re an introvert or you feel like you don’t know many people.
VOLUNTEER: While unemployment can wear on your self-esteem, volunteering helps you maintain a sense of value and purpose. And helping others is an instantaneous mood booster. Volunteering can also provide career experience, social support, and networking opportunities.
MAKE A LIST OF ALL EXPENSES YOU CAN SLASH: spend one day figuring out your new budget. you don't know how long it will be until you have a steady income again. so you need to be cautious with the spending.
KEEP A REGULAR DAILY ROUTINE: When you no longer have a job to report to every day, you can easily lose motivation. Treat your job search like a job, with a daily “start” and “end” time, with regular times for exercise and networking. Following a set schedule will help you be more efficient and productive.
CREATE A JOB SEARCH PLAN: Avoid getting overwhelmed by breaking big goals into small, manageable steps. Instead of trying to do everything at once, set priorities. If you’re not having luck in your job search, take some time to rethink your goals.
LIST YOUR POSITIVES: Make a list of all the things you like about yourself, including skills, personality traits, accomplishments, and successes. Write down projects you’re proud of, situations where you excelled, and things you’re good at. Revisit this list often to remind yourself of your strengths.
MAINTAIN BALANCE: Don’t let your job search consume you. Make time for fun, rest, and relaxation—whatever revitalizes you. Your job search will be more effective if you are mentally, emotionally, and physically at your best.
GET PLENTY OF SLEEP: Sleep has a huge influence on your mood and productivity. Make sure you’re getting between 7 to 8 hours of sleep every night. It will help you keep your stress levels under control and maintain your focus throughout your job search
Photo Credit : @dreamstime
Skin, women in particular are very keen about it. When we are younger we probably don’t think treat the skin on our faces any different from rest of our body, but the truth is, our facial capacity is a special zone. From about mid-twenties and about every decade after. our skin changes and requires […]
Instagram, the popular photo sharing app is fun, simple and growing. It has more than 700 million monthly users and sky-high user engagement. A beautifully curated page with an engaged (not necessarily huge) following is an invaluable key to internet success these days. Even models get asked at castings how many IG followers they have, before […]
Heineken Lagos Fashion and Design Week, from 25th -28th October, 2017 at Eko Atlantic will galvanize the entire African continent to be the global locus for creativity and commerce from Lagos, Nigeria as it returns for its 7th edition with Heineken as the headline sponsor. Connecting with over 20 million Pan-African insiders, tents will open to […]